From Branding Narrative to Blog Content—The Whole Package for Predictive Monitor

When former clients Laurie and John Masiello needed a website for their new venture, they knew where to turn. Recognizing the team did not have a framework from which to work, we began our project with a brand narrative.

After conducting 10+ interviews, we crafted a mission and all accompanying boilerplate messaging for their company and the debut product, OverShield, the world’s first predictive maintenance system for walk-in freezers, cold rooms and warm rooms.

Once we had the brand narrative as our guiding light, we created all the key components of Predictive Monitor’s marketing materials to amplify their brand in the life sciences industry, including:

View web copy on the site OverShield by Predictive Monitor.

We’re thrilled this content was a finalist for the SAMPS (Sales and Marketing Professionals in the Life Sciences) 2023 Content of the Year Award!

 
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An Innovative Patient-Driven Start-up Needs Brand Messaging

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Website Copywriting for Boston-based Biotech Recruiting Firm