Social Media Strategy & Execution for IQVIA Institute of Human Data Science

The IQVIA Institute for Human Data Science™, a division of IQVIA, contributes to the advancement of human health globally through timely research, insightful analysis, and scientific expertise applied to granular non-identified patient-level data. The Institute came to Lauren Perna Communications for help elevating its social media presence on LinkedIn and Twitter.

With more engaging text, stronger visuals, and a dedicated engagement plan, we saw the following results in our first year of collaborating:

• 235% increase in impressions on LinkedIn

• 189% increase in new followers on LinkedIn

• 250% increase in engagements on LinkedIn

• 355% increase in website visits from LinkedIn

• 24% increase in followers on Twitter

• 29% increase in engagement rate on Twitter

To complement the IQVIA Institute’s thriving LinkedIn platform, LPC has taken on the task of creating thought leadership content for Executive Director, Murray Aitken. Engagement, follower count, and impressions have skyrocketed since we began supporting Murray.

The Global Oncology Trends 2024 Campaign was a Finals in the Life Science Sales and Marketing Awards.