Lauren’s Latest News
Here to help get your marketing and communications wheels turning.
We truly believe in the importance of sharing our expertise with the world beyond our service offerings, which is why we created this blog, Lauren’s Latest News. The goal is to be a resource and to provide valuable (and free!) content that will help people share their stories. We hope you enjoy these articles as much as we enjoyed writing them.
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From Life Sciences Storytelling to AI for Good: My Highlights from BIO2025
BIO2025 tackled a myriad of topics, from AI and Digital Health, Cell and Gene Therapy to Infectious Diseases and Vaccines. I’ve recapped my BIO experience with my top takeaways.
Is This Copy Human? Telltale Signs of AI Writing
Today, as we are just about halfway through 2025, the moment-turned-marvel of gen AI is still on the up-and-up with no sign of plateauing.
Content Marketing for Life Sciences: Tips and Tricks for 2025
If you’re a life sciences company trying to get your message across to researchers, clinicians, investors, or patients, you need more than just great content—you need the right content, delivered the right way, at the right time, to the right people.
So, what does that look like in 2025?
How To Manage Multiple Life Science Brands
We dive into the concept of multi-brand strategies in the life sciences industry and how you can implement one effectively.
The Best Resource for Your LinkedIn Business Page: YOU!
Is it possible to ONLY have a business page and not a personal page on Linkedin? The short answer is no, and the longer answer is still no but there’s more to it. Read on to find out why we don’t encourage just having a business presence.
SEO Content Writing Services
SEO content is written content on a website designed to help you rank well on Google search for search terms (keywords) important to your business, whether you are in the life sciences, tech, economic development, or any other space.
10 Reasons to Hire a Content Writing Company Over an Internal Writer
Here are 10 reasons that overwhelmed marketing directors should hire a content writing company instead of using an internal copywriter.